The graphic design version of “Never judge a book by it’s cover” is surely “Never judge a business by how incredibly terrible it’s logo is”. This may be true – but in today’s increasingly competitive business landscape, it’s probably best not to risk it.
You need to let others know how reliable your business is and that what you offer is worthy of their attention. Don’t make the mistake of wrapping your business up in a ‘cover’ that doesn’t showcase you in the best possible light.
The ‘book cover’ to your business is your logo, identity and overall branding. Let Ross MacKay Creative take care of developing or updating your logo and identity, ensuring that everything your customer sees reflects their experience of your business. A brand that exudes quality and consistency is a testament that your business shares those same attributes.